Mike Hoban, the former marketing director for Morrisons, has been announced as the new CEO for Royal Warrant holding butcher, Donald Russell.

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New CEO of Donald Russell, Mike Hoban.

Hoban joins the Scottish butcher following a number of senior roles at British Airways, Confused.com, Scottish Widows and most recently Morrisons.

George Vestey, CEO of Donald Russell’s parent company Vestey Holdings, said: “Mike is the strategic leader our business needs to deliver our next stage of organisational and operational change, whilst providing direction for the recently strengthened board. We are thrilled that he is joining us at this time, in order to maximise the opportunities for our future growth.

“With a strong track record of championing customer service and engaged, motivated, focused teams, we are looking forward to seeing the results he will deliver for our customers across the trade and export sectors, as well as direct to consumer. We have seen some strong business results recently for our direct to consumer service, and the opportunity to push this further forward will play well with Mike’s experience at shaping, delivering and maintaining positive change.”

Hoban added: “I’m delighted to be joining such an exciting business that has huge growth potential, and to be working with such a passionate team. Trust in quality, the importance of taste, and simplicity and reliability of service, are ever more important in the food industry, and I’m committed to adding value to that story and the business capabilities to deliver results.”

This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.