FSA campaign ‘ill-judged’ according to sheep industry

The FSA campaign image deemed ill-judged by industry.

A Food Standards Agency advertising campaign featuring an image of tasty-looking lamb chops served in a urinal has been described as ill-judged by EBLEX sector director Nick Allen.

To continue reading, please sign-in or register a free account with us

It only takes a minute to register for a free account and you’ll get:

  • Increased access to our news, opinion and more
  • Our searchable news archive
  • The option to subscribe to our newsletter and email alerts
  • Save stories to your own Library

Get more meat industry content by registering today