Tyneside-based George Payne Butchers is set to mark its 30th anniversary by offering prime beef roasts at the same price they were sold when the company first opened in 1987.
As the shop’s anniversary falls on 29th May, the one-off deal will commence from 22nd May until stocks run out and will see rolled beef silverside being sold at £3.58 per lb, compared to current prices of £6.50 per lb.
The newly introduced prime beef cuts from Whitebred Shorthorn cattle, which the shop launched this month, will also form part of the cut price beef anniversary offer.
George Payne explained: “In 2004, the Whitebred Shorthorn was added to the Rare Breed Survival Trust’s Watchlist as a ‘critical’ status one breed, so by eating the meat of this endangered species, our customers are actually helping to ensure its very survival.”
Organic premium beef from pedigree Dexter cattle, along with prime beef from British Shorthorn, Highlanders, Aberdeen Angus, Galloway and Luing cattle may also be in stock for the 30th anniversary price reductions.
Commenting on the anniversary, Payne added: “It’s all about giving something back to our many loyal customers who have shopped with us for years.
“We’ve come a long way in 30 years and have some fantastic customers, many of whom have been with us since day one.”
Throughout its 30-year history, the shop has won multiple regional, national and international awards for its products, while Payne is a former Northumbria Butcher of the Year. He is also a founder member and former regional and national chairman of the Butchers Q Guild.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
