Gressingham Duck has announced a new on-pack promotion in an attempt to encourage people to try roasting with duck for Easter.
As of the 27th March, 300,000 selected ‘Gressingham Duck Fresh Duck’ products will feature a 'Win 1 of 25 Gressingham Roasting Kits' stickers across all retail outlets.
Featuring on in-store packs, online and through social media, the promotion will run on Gressingham Duck's packs of fresh duck breast, legs and whole duck products sold in Sainsbury's, Tesco, Waitrose and Morrisons.
Everyone that enters the competition will have a chance to win a roasting set which includes a roasting tin with rack, carving knife and fork, Gressingham cook's apron and meat thermometer and Bart's Duck seasoning. The promotion will run until the end of June.
Rebecca Alderton, brand manager at Gresssingham Duck, said: “Duck has outstanding flavour and is perfect for Easter celebrations as it is so flavoursome, tender and juicy and makes a remarkable roast lunch. We hope this promotion will encourage more customers to give fresh duck a try, as well as drive sales and raise our on-shelf presence.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
