The presentations made by Professor David Hughes at the recent Meatup and Food Science & Technology Show exhibitions are now available to download for those visitors who missed the real thing.
In his first seminar Hughes asked 'Has meat consumption peaked and if so what can we do about it?' He suggests that whilst higher income consumers may eat less meat they want more from less. "The challenge," said Hughes, "is to identify what they value and are willing to pay more for."
In his second presentation he considered meat's place in health and well-being trends and again urged the industry to communicate its own story and not let the negatives be promoted by others. "Meat needs to be seen as part of the meal solution, not the meal problem," he said. "With the health of the planet increasingly important too, red meats have work to do with unprecedented pressure building over this decade and non-meat meals are continuing to grow in popularity and taste good!"
Hughes is an international speaker on a variety of food topics and his presentation was part of a packed programme at the 2015 food show at Stoneleigh Park.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
