Hybu Cig Cymru – Meat Promotion Wales, (HCC,) has arranged three visits for European buyers of red meat as a result of networking at recent events and meetings.
It also reinforced its relationship with a major German retailer through a guided tour of an abattoir.
HCC hosted two site tours of two different processing and packaging plants for a wholesaler and a supermarket buyer from the Netherlands which involved viewings of a lamb line, followed by farm visits and an opportunity to sample the products.
Laura Pickup, HCC market development manager said: “It is apparent that excitement for our red meat is growing across Europe. This is good news for the sector as it provides new avenues for sales.”
HCC will be attending two trade shows, TuttoFood in Milan, 3rd to 6th May, and HOFEX in Hong Kong, 6th to 9th May.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
