Food ingredients supplier, Newly Weds Foods has announced the launch of a new loyalty club, called The World Of Great Taste.

The World Of Great Taste has been created with the independent butcher and small to medium processor in mind. Joining the scheme allows members direct access to technical, marketing and development information via its new website. Members are also invited to make contact via e-mail or phone.A butchers’ blog will also go live on the site, which will include recipe ideas, reviews, industry news and light-hearted humour. The blog’s first focus will be on increasing customer footfall and generating more spend and profit.Details of the loyalty scheme will be announced in the early New Year, but the website can be accessed now at www.newlywedsfoods.co.uk.

This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.