Kentucky Fried Chicken (KFC) is introducing the Red Tractor logo on pack for the first time this autumn and the fast food restaurant chain will also highlight its assurance credentials with national press advertising and a social media campaign during Red Tractor Week (15th – 21st September).
KFC, a subsidiary of Yum! Brands, is transparent about its sourcing policy for chicken, stating on its website that ‘All of our Original Recipe® chicken on the bone comes from farms in the UK and Ireland. The company sells around 15 million Family Feast, Wicked Variety and Bargain Buckets a year. The Red Tractor logo will feature across all of these.
CSR Director for KFC UKI, Ian Hagg, said: “One hundred per cent of our Original Recipe® Chicken on the Bone is Red Tractor certified and comes from over 500 UK farms. We are proud of our association with Red Tractor standards of welfare and we want our customers to know about it; that’s why we took the decision to put the logo on pack. The new-look buckets will be in stores in time for Red Tractor Week, providing the perfect opportunity to promote our independently audited quality assured chicken to customers.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
