Professor Dr. Peer Ederer, who is working to debunk the myths surrounding the nutritional value of red meat, will be a keynote speaker at the Hybu Cig Cymru - Meat Promotion Wales (HCC) annual conference in November.
Ederer is the co-founder and director of the Global Observatory of Accurate Livestock Sciences (GOALSciences), which has the mission to research and communicate scientific evidence about the role of animals in the global food system.
He joins a line-up of industry speakers at HCC's annual conference, held at the Royal Welsh Showground, Builth Wells, from 3pm - 7:30pm on Thursday 9th November.
Ederer said: "A minority of scientists, highly vocal, well-funded and, for whatever reasons we can only speculate upon, have made it look like science says meat and livestock should be drastically reduced - and they are just wrong, because the vast majority of scientists are positive about red meat's nutritional, ecological, economic and ethical role in society.
"The group organising the October Summit was a reaction to uni-dimensional representations of meat; we though we would try and bring together the wider scientific community to tell the real story - and not the fake story - about meat."
GOALSciences co-initiated a Summit meeting last October - "The Societal Role of Meat" - that attracted around 200 industry specialists from around the world, including scientists, agricultural representatives and policymakers.
Other speakers at the conference will include consumer knowledge and insight expert Avneet Chana from Kantar Worldpanel; Gian Marco Currado, the Welsh Government's Director of Rural Affairs; and a panel of producers who will outline their way of producing quality meat from a system that also enhances the environment.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
