A conference assessing consumer views on farming and retail trends will see members of the meat processing supply chain presenting sessions to industry.
The Agriculture and Horticulture Development Board (AHDB) has announced that it will be hosting a conference on 17th October in Solihull to “showcase the changing consumer landscape” and identify trends that are impacting the agriculture supply chain.
Steve Evans, AHDB’s lead consumer insight manager, said: “Building on the success of our webinar earlier this year, we’re excited to share our research at this face-to-face conference in October.”
AHDB said it would be running a number of sessions to explore the latest findings from its research. Sessions will include:
This session will explore findings from AHDB’s trust tracking research, taking an “in-depth” look at consumers’ views on farming and the public’s attitude to opinions across key reputational topics.
Delegates will go on a journey from initial research, to message testing, through to a full marketing campaign and a presentation on ‘Exploring in-home habits’.
This will be a round-up of category research around AHDB’s in-store, online and labelling research.
The day will end by exploring how Gen Z are influencing the retail space.
Representatives from the meat processing supply chain, as well as speakers from Blue Marble, TwoEarsOneMouth, Kantar and IGD, will be presenting.
Evans continued: “The sessions will delve into the reasons behind consumers’ perceptions of British farming and will explore how consumers are carefully balancing household finances and changing their in-home eating habits.
“Our conference will not only inform attendees on current consumer food trends and views of the industry, but more importantly explore how this affects future meat and dairy demand and how consumer insight can help shape and unlock marketing opportunities and improve communication with consumers.”
There will also be meat and dairy breakout sessions and opportunities for delegate questions.
To learn more and sign up for the conference, click here.
