All AHDB articles
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NewsAIMS welcomes AHDB report on pig stunning
The Agriculture and Horticulture Development Board has commissioned a report on CO2 pig slaughter, as the Association of Independent Meat Suppliers welcomed a proposed large-scale trial of the system.
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NewsShoppers prioritise appearance of meat over cost, AHDB finds
According to a study from the Agriculture and Horticulture Development Board, there is a “clear gap” between what shoppers say they do and how they actually behave in-store when purchasing meat.
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NewsTariff-free UK beef now on US shelves
The first tariff-free shipment of British beef has arrived in the US, as Government unveils the UK’s first agri-food trade mission to Washington DC.
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NewsAHDB confirm red meat and dairy exports top £4bn in 2025
The Agriculture and Horticulture Development Board has revealed that exports of red meat and dairy from the UK reached over £4 billion last year.
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NewsDefra commissions new Data Sharing Infrastructure
A project commissioned by the Department for Environment, Food and Rural Affairs will centre on digital innovation with the aim of supporting a more transparent, resilient and sustainable UK food system.
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NewsAHDB brings back seasonal adverts amid record pork purchase intent
The Agriculture and Horticulture Development Board has announced that its ‘British pork. But not as you know it’ campaign will return after the trade body found pork purchase intent reached “record highs” in 2025.
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NewsExport analysis predicts increased lamb consumption in MENA region
Updated agri-food exports analysis by the Agriculture and Horticulture Development Board has highlighted opportunities for UK exporters in the Middle East and North Africa region.
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NewsTurkey sales fall back over Christmas trading period – report
According to a Christmas red meat report, grocery sales reached a record £13.8 billion over Christmas, despite shoppers cutting back on turkey purchases.
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NewsRed meat export opportunities highlighted by AHDB
The Agriculture and Horticulture Development Board has highlighted future opportunities for exports of quality British dairy and red meat to North America.
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NewsMeat industry highlights successes and struggles during 2025
Retailers saw highest spend in the fresh meat category over the Christmas period, as industry looks back at how the meat industry performed in 2025.
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NewsAHDB highlights lean meat benefits as GLP-1 use rises
The Agriculture and Horticulture Development Board has spotlighted lean cuts of meat as an affordable protein source, as consumers seek nutrient-dense foods amid a rise in GLP-1 use.
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NewsAppointments made across AHDB levy board
The Agriculture and Horticulture Development Board levy payers have ratified appointments across its four sector councils.
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NewsShoppers look to premium retailers for festive meat purchases
Christmas 2025 will see tradition blended with modern convenience, the Agriculture and Horticulture Development Board has predicted, with turkey to remain the protein of choice for those celebrating.
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NewsUK beef inflation hits “record” 27.4%
According to global consultancy Inverto, the UK’s 27.4% increase in beef prices over the past year has challenged food producers, retailers and consumers alike to keep meals “as affordable as possible”.
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NewsAHDB observes 36.6% rise in pork mince volume
The Agriculture and Horticulture Development Board has analysed red meat retail data from Worldpanel by Numerator, finding that primary pig meat saw a 5.1% volume increase over the 12 weeks to 2nd November.
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NewsAHDB appoints new chief executive
Helen Herniman has been appointed chief executive officer and accounting officer of the Agriculture and Horticulture Development Board as of 5th January 2026.
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NewsSausages show “resilient growth”, finds Pilgrim’s Europe
Red meat supplier Pilgrim’s Europe has found that fresh sausage sales have shown “resilient growth”, as sausage purchases increase.
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NewsPositive sentiment towards beef farming reaches record high of 68%, AHDB finds
In a recent trust study, the Agriculture and Horticulture Development Board found that consumer confidence has been rising through the agricultural supply chain and across sectors.
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NewsChicken the protein of choice when dining out, finds AHDB
Research from the Agriculture and Horticulture Development Board has explored dining out trends, finding that consumers prioritise meat-centred meals.
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NewsGraham Wilkinson appointed Sofina Foods Europe agriculture director
Previous CEO of the Agriculture and Horticulture Development Board Graham Wilkinson has been appointed group agriculture director at Sofina Foods Europe.
