All AHDB articles
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News
QMS and AHDB to present Environmental Baselining Pilot at AgriScot 2024
Quality Meat Scotland and the Agriculture and Horticulture Development Board will set out their Environmental Baselining Pilot at AgriScot 2024.
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News
Consumers “prepared to pay more” for their bangers
With the UK Sausage Week festivities now in full swing, Meat Management has used data provided by the Agriculture and Horticulture Development Board to observe sausage purchasing trends in 2024.
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AHDB conference explores changing consumer attitudes to meat eating
A conference hosted by the Agriculture and Horticulture Development Board explored topics such as red meat retailing and optimisation of meat labelling.
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UK Halal meat sector to come under spotlight with 2025 Nuffield Scholarship
Awal Fuseini, AHDB’s senior halal sector manager has been named as a 2025 Nuffield Scholar and will be looking to shine a spotlight on the development of the UK’s halal meat sector.
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News
UK exporters fly the flag for red meat at SIAL 2024
The Agriculture and Horticulture Development Board has reported that the biggest number of UK red meat exporters for a decade have attended global trade show SIAL 2024.
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AHDB explores beef and pork export market
The Agriculture and Horticulture Development Board (AHDB) was recently joined by six UK export businesses for a five-day mission to South Africa.
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'Make it Lamb' campaign spotlights lamb to millions
According to UK red meat levy boards, this year’s ‘Make it Lamb’ campaign saw a reach of almost two million social media users.
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News
Demand for British beef underpins “encouraging” red meat export performance
AHDB has reported that demand for British beef from key EU and non-EU markets has helped underpin a “strong performance” for red meat exports in the first half of 2024.
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Meat processing sector to feature at AHDB conference
A conference assessing consumer views on farming and retail trends will see members of the meat processing supply chain presenting sessions to industry.
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AHDB brings back Let’s Eat Balanced campaign
AHDB will bring back its Let’s Eat Balanced campaign to promote a balanced diet that includes lean meat.
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News
AHDB appoints new sector director for Beef and Lamb
AHDB has appointed two new sector directors, with Sam Charlton heading up AHDB Beef and Lamb.
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UK heads to World Food Expo to spotlight pork exports
AHDB visited the World Food Expo to explore pork export opportunities.
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UK red meat levy boards collaborate to boost lamb sales
The four UK red meat levy boards will collaborate in September to run UK-wide activities and promotions to increase the profile of lamb.
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HCC announces winner of 2024 Scholarship
HCC has announced the winner of its 2024 HCC Scholarship, which supports a research project focused on the red meat industry.
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News
AHDB report to “provide transparency” for English beef and lamb sector
AHDB has released a report comparing English farmgate production standards with those of international markets.
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News
Industry asked to provide evidence for UK Farm Assurance Review
Commissioners of the UK Farm Assurance Review have announced the next steps in an evaluation of the UK’s farm assurance schemes.
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News
Pork purchase intent up 6% following Love Pork campaign
AHDB has revealed that following an analysis of its pork marketing campaign, it witnessed a 6% increase in purchase intent.
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Reports
Meeting the trade challenge in 2024
There are many hurdles facing UK meat exports over the coming year, our latest report finds.
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Reports
Higher prices and export wins for sheep meat market
World sheep meat prospects are looking brighter following a difficult 2023.