All AHDB articles
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NewsAHDB campaign to highlight red meat nutrition for 2025
AHDB has revealed that its Let’s Eat Balanced marketing campaign has returned for January to promote the benefits of lean meat.
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NewsAHDB and QMS launch environmental baselining pilot
The first measurements of a pioneering environmental baselining pilot for agriculture have started, with 170 farms from across Scotland, England and Wales chosen to take part.
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NewsBoost for UK pork exports to China with re-listing of two sites
UK pork exports to China have received a boost with the re-listing of two sites after a huge collaborative effort between many stakeholders including Government departments, industry and AHDB.
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NewsAHDB data highlights meat is central to consumers’ Christmas dinners
The Agriculture and Horticulture Development Board (AHDB) finds consumers consider pigs in blankets an “essential” for their Christmas meal.
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NewsAHDB finds 80% of halal consumers purchase lamb weekly
The Agriculture and Horticulture Development Board has found that while UK lamb consumption has been “steadily declining”, the meat is considered a “primary protein source” by the Muslim community.
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NewsFall in beef and sheep meat production forecast by new AHDB analysis
New industry analysis has forecast lower levels of beef and sheep meat production in Great Britain by 2030.
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NewsNicholas Saphir to stand down from role of AHDB chair
Nicholas Saphir will stand down from the role of chair at the Agriculture and Horticulture Development Board (AHDB) in March 2025.
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NewsFinal reports on English farmgate standards released
AHDB has released the final two reports in its series comparing beef and lamb farmgate production standards in England with those of key international competitors around the world.
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NewsAutumn Budget “a bad Budget for farm confidence”
Government has announced the Autumn Budget, as industry finds the changes will add costs to “already steep margins”.
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NewsQMS and AHDB to present Environmental Baselining Pilot at AgriScot 2024
Quality Meat Scotland and the Agriculture and Horticulture Development Board will set out their Environmental Baselining Pilot at AgriScot 2024.
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NewsConsumers “prepared to pay more” for their bangers
With the UK Sausage Week festivities now in full swing, Meat Management has used data provided by the Agriculture and Horticulture Development Board to observe sausage purchasing trends in 2024.
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NewsAHDB conference explores changing consumer attitudes to meat eating
A conference hosted by the Agriculture and Horticulture Development Board explored topics such as red meat retailing and optimisation of meat labelling.
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NewsUK Halal meat sector to come under spotlight with 2025 Nuffield Scholarship
Awal Fuseini, AHDB’s senior halal sector manager has been named as a 2025 Nuffield Scholar and will be looking to shine a spotlight on the development of the UK’s halal meat sector.
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NewsUK exporters fly the flag for red meat at SIAL 2024
The Agriculture and Horticulture Development Board has reported that the biggest number of UK red meat exporters for a decade have attended global trade show SIAL 2024.
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NewsAHDB explores beef and pork export market
The Agriculture and Horticulture Development Board (AHDB) was recently joined by six UK export businesses for a five-day mission to South Africa.
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News'Make it Lamb' campaign spotlights lamb to millions
According to UK red meat levy boards, this year’s ‘Make it Lamb’ campaign saw a reach of almost two million social media users.
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NewsDemand for British beef underpins “encouraging” red meat export performance
AHDB has reported that demand for British beef from key EU and non-EU markets has helped underpin a “strong performance” for red meat exports in the first half of 2024.
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NewsMeat processing sector to feature at AHDB conference
A conference assessing consumer views on farming and retail trends will see members of the meat processing supply chain presenting sessions to industry.
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NewsAHDB brings back Let’s Eat Balanced campaign
AHDB will bring back its Let’s Eat Balanced campaign to promote a balanced diet that includes lean meat.
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NewsAHDB appoints new sector director for Beef and Lamb
AHDB has appointed two new sector directors, with Sam Charlton heading up AHDB Beef and Lamb.
