Protein-focused retailer Musclefood has announced a major rebranding to reflect the company’s focus as a health and wellness brand.
The Nottingham-based firm, known for its lean meat products, has unveiled a revamped identity including a new logo, wordmark and tagline. It is also rolling out a new packaging design.
The new look will be revealed gradually over the coming months on both new and existing assets, with the retailer’s re-designed website set to go live in the last week of December.
As part of the updated look, the company has simplified its wordmark to ‘Musclefood’ and introduced a new symbol which will be at the front and centre of the company’s image.
Musclefood believes it is currently perceived as a masculine brand, despite the fact 51% of its customers are female, and it’s a perception it is seeking to move away from.
Darren Beale, founder of Musclefood, said: “We no longer want to just appeal to body builders and gym types. Old and young, male and female, families and singles - if you have a fitness or health goal we want to help you achieve it and be accessible to everyone.”
The new strapline ‘Healthy living for all’ represents Musclefood’s vision to “make a healthy way of life accessible to everyone”.
As part of the rebrand, Musclefood has also put together a new advisory board - the H.E.L.P Team.
The team is made up of clinical nutritionists, dieticians and medical professionals who will work with the company to launch new products, develop healthy living programs and offer customers health, fitness and nutritional advice.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
