According to the National Pig Association (NPA), the key to success in foodservice is to source British meat and to make sure customers are aware of the fact.
The NPA uses Sainsbury’s as its example. The retailer has extended its policy of 100 percent British pork, ham and sausages to its sandwiches and in-store cafés and has seen over ten percent growth in the sector over the past year.
Sainsbury’s makes a point of using the Union Flag on pork products in-store, and is now extending this to its foodservice messaging. NPA chairman Richard Lister said: “We know sourcing more British meat and promoting the fact on-pack to customers means supermarkets have stolen a huge lead on restaurants and fast-food chains when it comes to gaining public trust.
“If foodservice companies want the public to trust them to a similar degree, the answer is staring them in the face. They should copy Sainsbury’s by serving British pork and pork products, and advertising the fact widely.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.