Meat snack brand Peperami has recently launched a six figure campaign to increase awareness and to drive sales.
The marketing campaign aims to support the 2016 launches of Peperami’s Tex-Mex flavour and Snack Pack format.
The campaign comprises of three main elements: a TV sponsorship and branded partnership deal with Comedy Central UK; a dedicated ad campaign; and the return of the Pork Tour sampling campaign.
All elements are linked by the concept of “When hunger strikes, snack back” and will feature the Peperami Animal and his mission of helping consumers defeat their hunger.
Peperami is sponsoring a number of late peak programmes on Comedy Central UK and Comedy central Extra through February. Peperami idents will appear before and after each programme, as well as during ad breaks.
To increase consumer engagement, Peperami has also worked with Comedy Central UK to create a TV advert that celebrates the partnership and gives customers the chance to win a trip to New York City.
Peperami is also ran an advertising campaign with ITV, Channel 4, Channel 5, and Sky, for three weeks in January.
Another key element of the marketing drive is the return of the Pork Tour, a guerrilla sampling campaign which will see the Peperami Animal and his Pork Truck popping up at various locations around the UK until August.
A dedicated shopper marketing campaign will support all activity and will aim to further influence consumers at the point of sale.
Pavan Chandra, senior marketing manager at Peperami, said: “Our Tex-Mex flavour and Snack Packs were exceptionally well received when it launched last year, and we’re looking to make even more of an impact in 2017.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
