With the European Football Championships having kicked off this weekend, meat snack brand, Peperami, has launched a summer football campaign including on-pack promotion, the return of the Peperami Fanimal and a social media campaign with TheSPORTbible.
The promotion offers consumers the chance to win one of ten prizes of £1,600, as well as 2,950 mascot toys, the Peperami Fanimals.
The competition will run until the end of August.
The partnership with TheSPORTbible – said to be one of the largest communities for sports fans across the world – will allow Peperami to capitalise on this fan base.
The cross-platform partnership will feature a series of documentary videos each telling the story of a different football superfan and their preparations for the Euros.
Pavan Chandra, marketing, Peperami, commented: “The Euros is one of the world’s most watched sporting events and appeals to a very broad audience, but has particular resonance across our target market.
“The Fanimal promotion is always hugely popular – we previously ran it in 2006, 2010 and 2014 – and Peperami is the perfect snack to enjoy when watching the game.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
