Following almost a quarter of a century at the helm of international market work for red meat, AHDB’s head of exports Peter Hardwick will be leaving the organisation at the end of June.
He has decided to step down in order to pursue other interests and spend less time on the road.
Peter joined the organisation 24 years ago when it was the Meat and Livestock Commission (MLC) and then EBLEX.
Peter said: “As you can imagine, heading an export team does involve a significant amount of travel and I would like to step back from that now to spend more time with my family and pursuing my hobbies, like restoring my old VW Beetle.
“I have thoroughly enjoyed my time in the exports arena and am proud of the number of new markets we have opened for British red meat.
“It is not time for retirement yet and I do hope to still keep some involvement with the industry, but perhaps with less time on the front line!”
Over the years, Peter worked both in processing and international trade and exports in the UK, South America and Spain.
He joined MLC in 1994, running its EU office in Brussels for 15 years, as well as taking on a lead exports role in 1999. He returned to the UK in 2010, taking up roles with EBLEX in UK and international market development, as well as BPEX’s export function. Peter became head of exports for AHDB in 2016.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
