Pilgrim’s Europe has unveiled its Pork Centre of Excellence at its Bromborough site following a £350,000 investment, which it said was designed to “strengthen product development and accelerate innovation” across its pork business unit.
The facility includes a development kitchen, which Pilgrim’s Europe said it had designed to “support efficient product development” for customers. It also features an indoor charcoal BBQ for demonstrating products, alongside a dry ageing unit.
A customer panelling area will allow Pilgrim’s Europe to host product tastings, innovation sessions and collaborative workshops with retail and foodservice partners, which will take guests through the process of developing new products.
The centre will focus on developing pork and added-value pork products, particularly within key growth categories such as BBQ and ready-to-cook ranges.
Ivan Siqueira, president of Pilgrim’s Europe, commented: “The new Pork Centre of Excellence at Bromborough is an important investment in our innovation capabilities and part of our wider ambition to create centres of excellence across our different business units at Pilgrim’s Europe.”
“It gives our teams the space to explore new flavours, formats and product ideas, while working closely with customers to… showcase the versatility of pork.”
Sam Reader, Pilgrim’s Europe
Sam Reader, director of product and innovation at Pilgrim’s Europe, added: “By bringing together modern kitchen facilities, specialist equipment and dedicated customer collaboration spaces, we’ve created an environment where ideas can move quickly from concept to reality.
“It gives our teams the space to explore new flavours, formats and product ideas, while working closely with customers to develop new products and showcase the versatility of pork.”
