Over 250 members of Hybu Cig Cymru – Meat Promotion Wales’ (HCC) Butchers’ Club have received exclusive point-of-sale (POS) kits, including posters and recipe leaflets, to support the red meat promotion agency’s summer marketing campaigns for PGI Welsh Lamb and PGI Welsh Beef.
The recipes, such as Spiced Shoulder of Welsh Lamb and BBQ’ed Welsh Rib Eye Steak Bruschetta, have been designed to encourage customers to ‘Put some sizzle into summer’ with al fresco dining.
HCC’s market development officer, Melanie Cargill, said: "We are thrilled with the eye-catching POS materials that were sent to the Butchers’ Club members. The recipe leaflets include signature dishes by well-known chefs – our Llambassadors – so give them a go and put some sunshine on a plate this summer!
"We are also encouraging customers to spread the word on social media about the quality of Welsh Lamb and Welsh Beef."
Last year, members of HCC’s Butchers’ Club said that in-store POS helped increase their sales by an average 27%. Of those quizzed, 90% said that the kits they received for display were 'very good' and the remaining 10% said 'good'.
"The free leaflets are an amazing boost to advertise the meat I sell and push the products,” said Martin Fowles, who runs an artisan butchers’ shop in Aberdyfi.
"A lot of tourists come here and they don't have a local butcher at home,” added Fowles. “They collect the recipes from the counter and they help sway 95% of them to purchase meat and come back again for more. They are something extra to take home with them and remind them of our special products."
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
