QMS and Browns Food Group have partnered with Aldi Scotland to double its Scotch pork offering.
Aldi Scotland has partnered with pork supplier Browns Food Group, with support from Quality Meat Scotland (QMS), to put eight new pork lines on Aldi shelves in all 106 Scottish stores, doubling the discounter’s primary pork offering.
Aldi said the expansion is a testament to Aldi’s “ongoing commitment to Scottish farmers” as the retailer continues to promote Scotch meat. It highlighted that its sourcing was recognised by National Farmers’ Union (NFU) Scotland’s latest ShelfWatch report, as Aldi remained the only supermarket in Scotland to offer 100% fresh Scottish pork across all locations.
Sarah Millar, QMS chief executive, said: “It’s fantastic to have one of our top supermarkets make significant further investment into its offering of pork products which are born, reared and processed in Scotland.
“This commitment to Specially Selected Pork is testament to the unmatched quality that comes with whole life assurance. We know from our research that provenance and high standards really matter to consumers and our new marketing campaign, ‘When You Know You Know’ highlights this guarantee when they choose our label.
“We’ve no doubt the extended range in Aldi will be a success and we have a suite of delicious recipes available on our website, from pork pad Thai to pork and apple burgers to inspire consumers to cook with Specially Selected Pork.”
The Scotch pork range will include a variety of high-quality products, including Pork Meatballs, Pork Belly Slices, Basted Pork Loin Steaks, Pork Mince and Pork Shoulder Steaks, with prices starting at £1.89.
Graham Nicolson, group buying director at Aldi Scotland, commented: “We’re dedicated to bringing our customers the finest Specially Selected Pork at affordable prices. Thanks to our strong partnerships with farmers and producers across the country, shoppers can now enjoy even more mouth-watering pork options in all 106 of our stores.
“As another Scottish Food and Drink September comes to an end, we’re proud to highlight these valuable collaborations that enable us to offer a diverse and top-quality selection, especially our Scottish-led fresh meat range, which we champion alongside Quality Meat Scotland.”
