Quality Meat Scotland (QMS) has appointed Holly McLennan to its senior management team.
Chartered Institute of Public Relations (CIPR) accredited public relations practitioner, Holly McLennan has been named as the director of communications and external affairs at QMS.
QMS said this role will lead its work in promoting the benefits of red meat as part of a sustainable Scotland, as well as showcasing its important role in supporting Scotland’s economy.
QMS chief executive Sarah Millar said: “Effectively telling the whole red meat supply chain story to trade businesses, levy payers, industry organisations, Government and other decision-makers will support recognition of the socio-economic value of our industry.
“Working alongside with the Marketing Team, which focuses on raising awareness and purchase of the quality assurance brands, the Communications and External Affairs Team will protect the reputation of the iconic Scotch Beef, Scotch Lamb and Specially Selected Pork brands at home and across the globe.”
McLennan’s appointment takes the QMS leadership team to four - under Millar’s management, Emma Heath and Tom Gibson were appointed as director of marketing and director of business respectively in September.
She brings more than a decade of public relations experience, including leading on communications for the Scottish seafood sector at the Scottish Government’s Marine Directorate and overseeing internal and external communications at Food Standards Scotland. This included communicating complex messages to industry, some based remotely and non-English speaking, after events such as EU Exit and the coronavirus pandemic.
McLennan will lead a team of seven communications professionals, across a broad suite of specialist functions including market intelligence, reputational risk management, media relations and corporate, stakeholder and public engagement.
