Rob Smith is to become the new market director at the Danish Agricultural and Food Council for the UK in June. He takes over the position from the present incumbent, John Howard, who will be retiring from his post.
Rob has enjoyed a long and varied career in the UK meat market and is particularly well known throughout the pork and bacon industry, where most of his new responsibilities will be focused.
For the last two years Rob has managed his own consultancy, Blue Fish Marketing, and previously held a senior marketing and communication role at Vion. Prior to his time at Vion, Rob was managing director of the Dutch Meat Board UK office. His marketing career in food began in the dairy industry with the National Dairy Council.
John Howard will be retiring in the near future after 30 years serving the Danish meat industry. The 2015 winner of the Meat Management Excellence Award, he established the Danish Bacon & Meat Council (DBMC) in the UK at its Kingston office in 1985. Subsequently the DBMC was merged into the Danish Agriculture and Food Council in 2009. John is a past chairman of the PTF and a past festival chairman of the BDCI.
Before joining DBMC, John also held a number of marketing positions in the UK dairy industry. He commented: “I am delighted to be handing over the reins to Rob Smith, who is well known and respected in our trade. The breadth of his experience makes him an ideal choice to help meet the many challenges facing our industry and I know he will be an excellent ambassador for Denmark in what is a vital export market for the whole of the Danish food and farming industry.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
