The Scottish red meat industry will showcase Scotch Beef PGI and Scotch Lamb PGI at Anuga, the world's largest food trade fair, from 10th to 14th October.
Ten Scottish exporters are attending the event in Cologne, Germany, alongside Quality Meat Scotland (QMS) staff, to promote the Scottish red meat industry to buyers and traders from across the globe.
The QMS stand will highlight the Protected Geographical Indication (PGI) status of Scotch Beef and Scotch Lamb and the guarantees of quality assurance, provenance and welfare that underpin the brands.
QMS marketing manager Margaret Stewart said: “All the world’s meat exporting nations will be attending Anuga.
“It is therefore extremely important that Scotland’s exporters have a strong presence at the show, highlighting and explaining what makes Scotch Beef and Scotch Lamb different and desirable to customers.
“The Scotch brands and PGI label already enjoy strong trade awareness on the continent. Anuga gives us the opportunity to continue to grow that awareness as well as offering exporters a great opportunity to build business.”
Anuga attracts over 154,000 trade visitors from 187 countries, making it a major event for many of Europe’s most influential buyers.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
