The National Pig Association (NPA) says it comes as no surprise that shoppers are in uproar over Sainsbury's decision to stop using the British Red Tractor logo on its own-brand bacon and pork packaging.
The NPA says the decision will confuse customers and blur the distinction between imported meat and ethically-produced British bacon and pork.
In its Save Our Bacon campaign the NPA urges shoppers to look for the well-known Red Tractor logo: “They won't find it in Sainsbury's any more but they will in all the other major supermarkets including Tesco and Asda, which continue to support British farming,” said NPA chairman Richard Longthorp.
Shoppers have used Facebook and Twitter to condemn Sainsbury's for dropping the Red Tractor logo, which is the instantly-recognised symbol that shows a product has been farmed in Britain.
“The Red Tractor scheme is unique in the world and British farmers are very proud of it,” continued Longthorp.
“We are on a journey of continuous improvement in professionalism and animal welfare and we would much prefer Sainsbury's showed [its] support for British farming by joining us on that journey, as the other major retailers are doing.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
