The Scottish Creative Awards has announced Quality Meat Scotland’s radio campaign ‘Do More with Pork’ as a finalist.
The awards are run by the marketing magazine, The Drum, and are the most recognised awards in the industry for Scottish creative agencies.The campaign behind Specially Selected Pork has been nominated for best radio advert and was created and produced with The Union Advertising Agency.
This six week campaign, which has reached over three million consumers, showcased the quality, affordability and versatility of Specially Selected Pork, all of which were underpinned by quality assurance schemes which make animal welfare a priority.
Four tantalising “Do More with Pork” recipes were featured, all of which were designed for both mid-week meals as well as barbecues with family and friends. The Scotland-wide campaign was supported by online, radio and press advertising.
Graeme Sharp, marketing executive of QMS, said: “To be shortlisted for such a prestigious industry award is great recognition of the success of the hard work which went into this campaign.
“Our thanks to all of those who we worked with, including the farming industry, for their support and encouragement in developing the campaign.”
The Scottish Creative Awards will take place on Thursday 6th October at Saint Luke’s in Glasgow.
For Specially Selected Pork recipes, please visit: www.speciallyselectedpork.co.uk or Enjoy Quality Pork on Facebook or Twitter.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
