Survey indicates EBLEX Quality Standard Mark is most influential label when purchasing

2014-07-02T00:00:00

Laura Bishop: "It’s fantastic to see that it has become so influential in the minds’ of shoppers."

When it comes to factors affecting the decision to purchase meat and poultry products, the EBLEX Quality Standard Mark (QSM) is one of the most influential logos on pack, according to a recent YouGov Meat and Poultry survey*.

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