Known for its square shaped burgers Wendy's plans to return to the UK market. It aims to open up to 400 outlets and create up to 12,000 jobs.
A company statement said: "The UK launch will spearhead a European-wide expansion as Wendy's looks to build on strong growth on the other side of the Atlantic, where the brand last year dethroned Burger King to become the No 2 player in the US hamburger market."
The company will have a motto, specifically for the UK market 'All Beef, No Bull.' Commenting on it Abigail Pringle, Wendy's president and international and chief development officer said: "It's more than a tagline – it's what you get. We're not going to BS you – we're going to give you fresh beef, all British produce. And we are going to treat our people the way they should be treated. No zero-hour contracts and bonuses paid at crew level, rather than just management saying: 'If we win, you win."
The first store is due to open in Reading, then Stratford and Oxford.
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