QMS highlights Scottish meat for families during lockdown

QMS highlights Scottish meat for families during lockdown

Quality Meat Scotland (QMS) has launched a social media campaign aimed at encouraging people to try Scottish meat products during lockdown.

QMS have partnered with RSABI and throughout the month of April will be encouraging farming families to showcase their quick, easy and healthy Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork recipes via social media to highlight the importance of a healthy diet in regards to personal well-being.

 Lesley Cameron, director of marketing and communications at QMS, said: “Scotland’s farmers work extremely hard to produce our fantastic brands – Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork – and when you’ve got a busy schedule, cooking for a large number or just one person can seem daunting.

“Alongside our extensive consumer-focussed marketing and PR which is planned for the coming months, we want to showcase a range of quick, easy and healthy meals containing Scotch Beef, Scotch Lamb and Specially Selected Pork, that are perfect for families at busy times and are also tasty and nutritious.”

“Serving meat along with plenty vegetables, or including it as part of a balanced diet along with other sources of protein such as fish, beans and lentils, will help benefit your health and wellbeing.”

Nutritionist Dr Laura Wyness added: “Red meat is a naturally high source of good quality protein, rich in the nutrients that contribute to healthy brain function, helping enhance your mood, reduce tiredness and fatigue, as well as maintaining a healthy immune system.”

“Your brain and body need a wide variety of nutrients to function well, and when your diet doesn’t include a variety of healthy, nutrient rich foods, you may end up lacking key vitamins and minerals.  This can impact your mood and brain function as well as leaving you less energised.

“Serving meat along with plenty vegetables, or including it as part of a balanced diet along with other sources of protein such as fish, beans and lentils, will help benefit your health and wellbeing.”

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