QMS highlights value of PGI status

QMS highlights value of PGI status

Quality Meat Scotland chairman (QMS), Jim McLaren has urged the industry to fully recognise the value of the Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork brands and also commitment of those in the Scottish red meat industry.

QMS chairman, Jim McLaren speaking at an industry breakfast.

QMS chairman, Jim McLaren highlighting the value of Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork.

Speaking on the opening morning of the Royal Highland Show, McLaren said: “The PGI status which goes with the Scotch Beef and Scotch Lamb brands is hugely important. It allows us to market our meat and differentiate it in a way that few others can match.

“We know that in a world which is becoming short of water, Scotland and other high rainfall parts of the planet will become increasingly important food producing areas,” he added.

“The dedication of those who work in our industry is a great asset but we need everyone working in each link of the chain to pull together – rather than wasting energy on seeking to find fault – to communicate all that is exceptional about our industry and our brands. The potential, if we do so, is huge,” said McLaren.

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