QMS launches virtual cookbook to promote Scottish brands

QMS launches virtual cookbook to promote Scottish brands

The Scotch Kitchen has launched a new virtual cookbook in association with Quality Meat Scotland to help promote Scottish brands.

The virtual cookbook consists of recipes submitted by people via social media who were asked to share their favourite recipes containing Scotch Beef PGI, Scotch Lamb PGI or Specially Selected Pork.

As part of the ongoing ‘Make It’ campaign, all recipes in the cookbook feature ingredients that come from Scottish farms that have met the highest possible production and assurance standards across the entire supply chain.

“We loved seeing our community’s creativity and working with them to create a book of recipes using meat that has been reared on trusted Scottish farms and produced to the highest levels of animal welfare and quality assurance standards.”

Lesley Cameron, director of marketing and communications at Quality Meat Scotland, said: “One of the greatest joys of cooking is sharing recipes and the goodness of our food with one another. This was the foundation of the idea behind the Make It Scotch Cookbook, to encourage people to create and share dishes they love making.

“The Scotch Kitchen has a very loyal community of followers on social media so we wanted to give them a chance to contribute to the content we share on the platform, as well as show the pride they take in cooking with Scotch Beef, Scotch Lamb and Specially Selected Pork.

“We loved seeing our community’s creativity and working with them to create a book of recipes using meat that has been reared on trusted Scottish farms and produced to the highest levels of animal welfare and quality assurance standards.”

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