QMS to host workshop about its five-year strategy

QMS to host workshop about its five-year strategy

According to Scottish meat trade body Quality Meat Scotland (QMS), levy payers from Orkney to Lauder will be able to attend an online discussion and review to hear how QMS plans to deliver its five-year strategy and make the country the “choice for premium red meat”.

QMS chair Kate Rowell pictured within the Scottish countryside.
Quality Meat Scotland chair, Kate Rowell.

The workshop will be held at 12:30pm on Wednesday 24th January 2024 and will be open to all members, with online participants hearing about QMS’s five-year strategy with insights into current marketing activities and the impact of the first levy increase in over a decade.

Members will also be able to submit questions before the event and an open floor session will allow members to provide feedback during the workshop.

Kate Rowell, chair of QMS, said: “It has been really important to give our members the opportunity to have their say on what they would like to see from the strategy.

“We have seen a diverse range of farmers join us, and the depth of meaningful discussions has been very encouraging, with people asking questions and seeking to get under the surface of what we do.

“At the workshops, we have discussed the delivery of our strategy and, as agreed by the QMS board, a proposed levy increased to fund this vital work. So far, attendees have recognised that with costs increasing, a protected budget is needed to realise the ambitions set out in our strategy.”

QMS has proposed a new mechanism for setting the levy from Spring 2024, which it said is to deliver “good value for money” and “integral support” to Scotland’s red meat supply chain, as well as to “ensure rising costs are managed”. It said that the mechanism will be reviewed at the end of the five years to ensure it remains “fit for purpose”.

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