Quorn claims “blended meat” product will reduce meat consumption
Manufacturer Quorn has launched a “blended” meat product, a combination of Quorn alternative meat and real meat, which it claims will reduce meat consumption amongst consumers.
Quorn said it had worked with customers to create a product that was a mix of both Quorn alternative meat and real meat, as its consumer-base expanded to include “flexitarians”. Using its mycoprotein ingredient, Quorn said it had worked to find “new ways to reduce meat consumption”.
Marco Bertacca, chief executive of Quorn, said: “We are now working with our customers in the food-away-from-home sector to help them not just with meat-free menu items, but also those made from a blend of meat and Quorn, that can replace their 100% meat core menu items.
“This reduces the total amount of meat being eaten by their customers – helping tackle climate change and improve public health – while still delivering great-tasting food which people are familiar with.”
The company said it would work with the National Health Service (NHS) to develop Quorn and meat blended recipes. Bertacca said that the product would result in “fewer carbon emissions going into the atmosphere, as well as less saturated fat, less cholesterol, and more fibre going into their patients’ and employees’ diets”.
Quorn claimed it would supply its product to the “world’s biggest catering companies” to allow them to create “staple products” like burgers and sausages while “significantly reducing the carbon footprint of their menus… helping them achieve their climate targets.”
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