Sales of burgers and fresh lamb on the up
According to AHDB Beef and Lamb, recent figures show an increase in volume sales of fresh burgers and fresh lamb.
Figures for the four weeks leading up to 8th November show that fresh lamb sales were up 11.2 per cent, with leg roasting joints performing particularly well. Fresh burgers were up 8.2 per cent, reflecting the trend in the foodservice sector where they remain a growth category.
Nick Allen, the ADHB director of market development explained: “The latest sales figures for fresh lamb and burgers are very encouraging.
“It’s important to remember that there are a number of long-term changes in lifestyle and purchase habits outside of health that continue to influence the way consumers buy and consume meat. These include growth in one to two-person households and the continued drive for convenience.
“Initiatives such as our current ‘Midweek Mini-Roast’ television advertising campaign to promote Quality Standard Mark (QSM) and Red Tractor beef and lamb mini roasts are aimed at capitalising on these trends.
“In the interim, however, the latest sales volumes are welcome news.”