UK Sausage Week momentum beginning to build

Posted on Aug 2, 2019

Plans for UK Sausage Week, which runs from 28th October to 3rd November, are underway and butchers, manufacturers and supermarkets are being urged to enter products into this year’s competition.

“Winning the competition, organised by Meat Management, can mean a massive boost to your business,” said event organiser, Emma Cash. “Entry is free and simple. Entrants just need to complete the online product nomination form and we will provide you with the delivery address to our judging facility in good time, prior to the product evaluation.”

Last year the popular breakfast TV show Sunday Brunch marked the end of UK Sausage Week 2018 when its presenters Tim Lovejoy, Simon Rimmer and comedian Russell Howard tasted Frank Parker Butchers’ winning bangers live on-air.

The Nuneaton butcher’s shop received the UK Supreme Sausage Champion crown at the UK Sausage Week celebration lunch for its Free Range Pork Breakfast sausage – beating more than 500 other bangers to the title.

Lovejoy and Rimmer put the sausages centre stage in the studio’s kitchen and invited Howard to sample them.

Lovejoy said: “This is the best sausage in Britain – UK Supreme Sausage Champion. It was crowned this week. The winning sausage is Frank Parkers’ homemade Free Range Pork Breakfast Sausage.

“It beat off competition from supermarkets and other butchers to win the title of UK Supreme Sausage Champion. Frank Parker Butchers are based in Nuneaton and only use the best quality pork meat as well as a secret family recipe and special seasoning.”

The show was just one example of the national media coverage UK Sausage Week achieved. The campaign received mentions from the likes of Chris Evans, Jo Whiley, Simon Mayo and The Hairy Bikers on BBC radio, as well as from Chris Moyles on Radio X and also by the Heart Radio presenting team. The Daily Star newspaper also ran a special feature, not forgetting multiple regional newspapers, consumer food magazines and popular food blogs.

Check out the category guide to see what you can enter in the UK Sausage Week competition. For further info on entries contact Nikki Wootton on nikki.w@yandellmedia.com

UK Sausage Week partnership packages are still available, contact Michelle Ingerfield to find out more. Call 01908 613323, or email michelle.i@yandellmedia.com.