All Wales articles – Page 9
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NewsWelsh lamb and beef in the spotlight on St. David’s Day
Hybu Cig Cymru – Meat Promotion Wales (HCC) marked St. David’s Day by promoting Welsh lamb and PGI beef at a number of different events in Wales and abroad.HCC offer samples of Welsh lamb at a major supermarket for St. David's Day.The promotional body is currently running a multi-media campaign ...
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NewsHMRC report reveals surge in Welsh lamb exports
Hybu Cig Cymru – Meat Promotion Wales (HCC) has welcomed the publication of full-year export statistics for 2019 by HMRC which showed a considerable increase in sheepmeat exports.Sheepmeat exports jumped 7.1% by value and 12.6% by volume compared to the previous year, despite a lower than usual volume of trade ...
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NewsLargest ever Welsh Lamb tasting programme
One of the biggest ever Welsh Lamb controlled taste testing programmes has already logged nearly 500 consumers in three sessions in two months - and their initial popular verdict confirms Welsh Lamb’s place at the global top taste table.A group of consumers at Cardiff City Stadium after tasting 7 cuts ...
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NewsLamb consumer trends shift in 2019
New figures from Kantar Worldpanel for GB lamb purchasing trends in 2019 show that the total spend on lamb at retail has been relatively stable during this period. The volume of lamb purchased in GB decreased by 1.7% on year-earlier levels to stand at 61,200 tonnes.PGI Welsh Lamb.The volume sales ...
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NewsYoung hill farmer features in £250,000 HCC campaign
A young farmer from the Ceiriog valley in Wales is starring in a nationwide campaign promoting PGI Welsh Lamb and Welsh Beef.Caryl Hughes filming HCC's new adverts on her farm in the Ceiriog valleyCaryl Hughes, who farms in partnership with her family near Llanarmon Dyffryn Ceiriog, features in Hybu Cig ...
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NewsWales steps up preparations for World Butchers’ Challenge in US
A team of Welsh butchers is stepping up training in preparation for the World Butchers’ Challenge in the United States later this year.The butchery team that will represent Wales at the World Butchers’ Challenge in the United States this year.Craft Butchery Team Wales will make their debut at the biennial ...
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NewsWelsh red meat takes centre stage at Culinary Olympics
The Culinary Association of Wales (CAW), backed by HCC – Meat Promotion Wales, will showcase the best of Welsh red meat at the IKA Culinary Olympics in Germany this month.Welsh red meat will feature on the Olympic Menu in Germany.The CAW team will represent Wales at the event which hosts ...
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NewsHCC looks forward to busy year of foodservice sector promotions
In its aim to grow sales of PGI Welsh Lamb and PGI Welsh Beef in the UK domestic market, promotional body Hybu Cig Cymru – Meat Promotion Wales (HCC) says it will redouble its efforts this year in the £57 billion UK foodservice sector.2019 saw an increased number of co-promotions ...
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NewsMajor new research to strengthen sustainability of Welsh farming
As climate change and environmental issues continue to rise in the public’s consciousness, red meat body Hybu Cig Cymru – Meat Promotion Wales (HCC) is helping to fund a major piece of research at Bangor University to help the Welsh lamb and beef sectors in their bid to lead the ...
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NewsVisitors get flavour of new Welsh Lamb consumer taste-test project
Visitors to the recent Royal Welsh Winter Fair turned sampling volunteers in a promotional tasting session for a new, 2,000-strong Hybu Cig Cymru-Meat Promotion Wales (HCC) led consumer research initiative; the Welsh Lamb Meat Quality Project.Members of the public taste samples of PGI Welsh Lamb at the Winter Fair. L-R: ...
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NewsWelsh beef industry looks forward to China opportunities
Consumers, farmers and meat industry insiders heard how Wales is poised to take advantage of the opening of the Chinese market for Welsh Beef, at a well-attended event at the recent Royal Welsh Winter Fair in Builth Wells.L-R: Xiao Ming He and Nicolas Pampliega (Kepak St Merryn international sales team), ...
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NewsMeat is a natural part of a healthy diet, says food expert
Wales could be slim and healthy if the nation just adopted three simple dietary principles, according to top food author and nutritionist Dr Zoë Harcombe.Dr Zoë Harcombe.The role of meat in a healthy diet was one of the main topics of debate at the Hybu Cig Cymru-Meat Promotion Wales (HCC) ...
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News‘Support our sustainable 'Welsh Way' of farming’ says HCC chairman
It's time to support environmentally-sustainable Welsh farmers, and draw a clear distinction between the very different ways of producing meat that exist across the world, HCC’s chairman Kevin Roberts told an industry breakfast audience at the Royal Welsh Winter Fair.HCC chairman, Kevin Roberts.He said that HCC’s Board had announced a ...
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NewsHCC launches multimedia campaign around sustainability
A new, £250,000 multi-media marketing and communications campaign to promote the positive environmental story behind the production of Welsh Lamb and Welsh Beef was launched by Hybu Cig Cymru – Meat Promotion Wales (HCC) chairman, Kevin Roberts, at the organisation’s Annual Conference.HCC chairman, Kevin Roberts.Kevin Roberts said: “We’ll make consumers ...
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NewsWelsh Lamb and Welsh Beef receive accolades for marketing work
Hybu Cig Cymru – Meat Promotion Wales (HCC), has scooped four awards at the recent 2019 CIPR Cymru Wales Pride Awards ceremony in Cardiff for its work promoting PGI Welsh Lamb and PGI Welsh Beef.Tours to Wales for food writers to show them the story behind Welsh Lamb and Welsh ...
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NewsWales takes aim at ‘unbalanced coverage’ of meat-free lifestyles
A body representing Welsh lamb, beef and pork producers has called for a more balanced debate around the issue of diet choices in the media.This comes as more anti-meat organisations prepare to ramp-up publicity around ‘World Vegan Day’ on November 1st,Hybu Cig Cymru – Meat Promotion Wales (HCC) has emphasised ...
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HCC conference to address how industry fights back
Hybu Cig Cymru - Meat Promotion Wales (HCC) is to host a conference on 14th November after raising concerns over dilemmas, disruptions and potential disasters heading towards the red meat sector. It will focus on how the sector can fight back.[gallery columns="2" type="slideshow" ids="https://d34wkqkcvmkqx1.cloudfront.net/CMS/s3/ymg-library/web/images/2019/10/HCC19091-The-Welsh-Way-the-premium-path-to-supply-chain-sustainability-1.jpg|Lord Mark Price former trade minister and ...
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Welsh lamb showcased in Italy
An award-winning butcher from Wales linked up with one of the most famous names in Italian craft butchery this month, all in the name of raising awareness of PGI Welsh Lamb among Italian food writers.[gallery type="slideshow" ids="https://d34wkqkcvmkqx1.cloudfront.net/CMS/s3/ymg-library/web/images/2019/10/HCC19090-Eccellente-–-Butchers-Unite-to-Promote-Welsh-Lamb-1.jpg|Giorgio Pellegrini and Mark McArdle demonstrate Welsh Lamb butchery to Italian food writers.,https://d34wkqkcvmkqx1.cloudfront.net/CMS/s3/ymg-library/web/images/2019/10/HCC19090-Eccellente-–-Butchers-Unite-to-Promote-Welsh-Lamb-2.jpg|Mark McArdle ...
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NewsUK Sausage Week winners 2019 revealed
This year’s UK Sausage Week launched in style with a celebration lunch at the newly refurbished Butchers’ Hall, London. The winners of the 2019 UK Sausage Week competition were revealed during a ‘sizzling’ occasion attended by winners, finalists and Award partners.Chef Lesley Waters, known for regular TV appearances on programmes ...
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NewsTop retailer gives boost to Welsh Lamb in Japan
Hybu Cig Cymru / Meat Promotion Wales (HCC) was recently invited to inaugurate a week of food promotions at the famous Hankyu store in Osaka, Japan. Welsh Lamb’s prominence in the British-themed food fair at a high-end department store represents a major boost to the profile of the meat says ...
