All Wales articles – Page 7
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NewsKeep quality as Wales’ watchword, says HCC chair
Quality is the watchword of Welsh farming and the UK must guard against importing lower farming standards as it opens up trade to the rest of the world, the chair of Hybu CigCymru – Meat Promotion Wales (HCC) told stakeholders attending the virtual Royal Welsh Agricultural Show.Catherine Smith, HCC chair.With ...
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NewsNew report sheds light on future of beef farming
A new report conducted by Hybu Cig Cymru – Meat Promotion Wales (HCC) has highlighted the importance of beef supply, as well as demand, when forecasting the future of the sector.The importance of beef supply, as well as demand, has been highlighted by a new report published by HCC.Domestic supplies ...
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NewsHCC to help a meaty challenge
Following on from last year’s inaugural Meat the Challenge, barbecue and TV star Chris Roberts is back, partnered by Welsh red meat levy body Hybu Cig Cymru (HCC). Chris Roberts, the 'Flamebaster."The response to last year’s challenge for people to ‘pimp up’ their steak sandwiches was strong and this year’s ...
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News80% of Welsh consumers want to buy local beef, survey says
A joint survey by Hybu Cig Cymru - Meat Promotion Wales (HCC) and the Welsh government has revealed the majority of shoppers in Wales are 'keen to purchase' Welsh beef to support local farmers.The research also showed the most positive associations that shoppers had of the PGI Welsh Beef brand ...
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NewsValue of red meat sector to Welsh economy rose during pandemic
According to analysis by Hybu Cig Cymru - Meat Promotion Wales (HCC), the value of the beef, lamb and pork sectors to the Welsh economy rose in 2020.New figures from the Welsh Government ‘Aggregate Agricultural Output and Income’ report show that the total value of agricultural output in Wales for ...
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NewsExcellent Easter for lamb sales
Lamb proved a popular choice for consumers over Easter with retail sales soaring above the last two years. According to Hybu Cig Cymru – Meat Promotion Wales (HCC) this demand has been reflected at livestock markets where farmgate prices are still standing strong.PGI Welsh Lamb.HCC reported that in the 12 ...
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NewsNew HCC chair sets out priorities
At her first Board meeting as the new chair of Hybu Cig Cymru – Meat Promotion Wales (HCC), Catherine Smith has laid out the levy board’s priorities for the new financial year.Catherine Smith Hybu Cig Cymru – Meat Promotion Wales (HCC) chair.The meeting – held virtually due to Covid restrictions ...
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NewsWelsh Beef traceability backed by forensic science
With their Protected Geographical Indication (PGI), international premium brands, Welsh Lamb and Welsh Beef are sold globally at retail and in foodservice. Hybu Cig Cymru – Meat Promotion Wales (HCC) says they are now two of the most traceable meats in the world.L-R: Grant Cochrane, Oritain CEO with Gwyn Howells, ...
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NewsAsda launches Welsh lamb product for Easter
Asda supermarkets will be stocking a new half Welsh Lamb leg joint in time for Easter celebrations as part of the store’s ‘Extra Special’ range.The lamb will be available from 27th March to 5th April and the launch coincides with new data which found lamb to be one of the ...
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NewsBoard appointments for HCC announced
Lesley Griffiths, the Minister for Environment, Energy and Rural Affairs, has announced the appointment of two new directors to the Board of Hybu Cig Cymru – Meat Promotion Wales (HCC).Emlyn Roberts will join HCC's board from April.Emlyn Roberts and Jack Evershed will take up their positions on 1st April, bringing ...
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NewsVirtual workshops promote lamb supply-chain collaboration
Hybu Cig Cymru – Meat Promotion Wales (HCC) has been turning to new technology during the Covid-19 pandemic in order to promote dialogue between Welsh sheep farmers and processing companies.Welsh sheep farmers have been working with processors to improve sustainability.A series of virtual workshops held over Microsoft Teams and Zoom ...
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NewsHCC joins global push for sustainable meat
Wales’s red meat body Hybu Cig Cymru – Meat Promotion Wales (HCC) has deepened its commitment to socially and environmentally responsible farming by joining the Global Roundtable on Sustainable Beef.HCC recently published its sustainability vision for the future of the lamb and beef sectors – ‘The Welsh Way’ – which ...
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NewsSales of premium meat cuts up during lockdown
Sales of steaks and roasting joints have soared in 2021 as locked-down Brits sought to recreate a 'restaurant experience’ at home, according to new data from Kantar.The purchase volume of premium red meat cuts rose sharply in the 12 weeks to February as the country re-entered one of its toughest ...
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NewsPork producers celebrate HCC’s ‘Porc from Wales’ campaign
Hybu Cig Cymru – Meat Promotion Wales’ (HCC) third consecutive promotion branded ‘Porc from Wales Week’ has been praised by farmers and producers for raising the profile of Welsh reared Pork, say the trade body.Under the theme ‘Buy Local. Think Global’ the week-long campaign partnered with leading chefs and influencers ...
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NewsWales can be global leader in sustainable livestock farming, says HCC
Wales can be a global leader in producing beef and lamb in ways which address the issues of climate change and global food security, according to Hybu Cig Cymru – Meat Promotion Wales (HCC) chief executive, Gwyn Howells.HCC chief executive, Gwyn Howells.Addressing the Welsh Parliament’s Climate Change, Environment, and Rural ...
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NewsExport push for Welsh lamb in Middle East market
PGI Welsh Lamb will feature in export marketing events in Dubai and Qatar over the coming months, despite coronavirus restrictions, with the industry aiming to continue a major growth in exports to the Middle East region.Minister for Environment, Energy and Rural Affairs Lesley Griffiths (left) attending a previous Gulfood event ...
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NewsWelsh brands take centre stage at virtual St David’s Day celebrations
Hybu Cig Cymru – Meat Promotion Wales (HCC) has signed up to sponsor Wales Week London and Wales Week Worldwide, the celebration of Welsh business, food and culture around the world.While the festival of all things Welsh normally takes place in well over 150 events across 20 countries or more, ...
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NewsMinister announces new chair of Hybu Cig Cymru
Wales’ Minister for Rural Affairs has announced the upcoming appointment of Catherine Smith as the new chair of Hybu Cig Cymru – Meat Promotion Wales (HCC).Catherine Smith, the new chair of Hybu Cig Cymru – Meat Promotion Wales (HCC).Smith, a board member of HCC since 2017, will take over from ...
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NewsFestive boom secures record year for lamb sales
British consumers discovered a new love for lamb over the festive period with sales of £68 million, up 14% on both 2018 and 2019, according to new data from Kantar.The latest figures, which covered the 4-week period to 27th December, shows an increase of 14.6% in the number of people ...
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NewsLivestock prices remain robust in early weeks of 2021
HCC – Meat Promotion Wales has reported that average prices for both lamb and beef have remained at historically high levels for the first weeks of the new year, driven by strong consumer and retail demand following the Christmas period.The average liveweight price of lambs at auction in Wales has ...
