Welsh Lamb roadshow to head out across Britain
Hybu Cig Cymru – Meat Promotion Wales (HCC) is to launch a major supermarket roadshow to promote Welsh Lamb at key sites across England and Wales later this month.
A mobile kitchen staffed by expert cooks will be located in supermarket car parks, including Waitrose, Tesco, Sainsbury’s and Asda stores, giving shoppers a chance to taste a range of Welsh Lamb recipes before they are encouraged to purchase cuts of Welsh Lamb in the stores.
The initiative coincides with a major poster campaign appearing at more than 150 locations across Britain urging consumers to buy Welsh Lamb.
“This is the next stage of our campaign to encourage more people to choose Welsh Lamb for the dinner table,” said Laura Pickup, HCC’s market development manager.
“This latest roadshow follows similar events over the past two years when we have visited supermarkets and tourist locations across the country to spread the word about the quality of Welsh Lamb, including the clean, green production methods employed by our farmers, and information on where to buy it.”
The roadshow will run until late November.