Wendy’s burgers return to the UK
Known for its square shaped burgers Wendy’s plans to return to the UK market. It aims to open up to 400 outlets and create up to 12,000 jobs.
A company statement said: “The UK launch will spearhead a European-wide expansion as Wendy’s looks to build on strong growth on the other side of the Atlantic, where the brand last year dethroned Burger King to become the No 2 player in the US hamburger market.”
The company will have a motto, specifically for the UK market ‘All Beef, No Bull.’ Commenting on it Abigail Pringle, Wendy’s president and international and chief development officer said: “It’s more than a tagline – it’s what you get. We’re not going to BS you – we’re going to give you fresh beef, all British produce. And we are going to treat our people the way they should be treated. No zero-hour contracts and bonuses paid at crew level, rather than just management saying: ‘If we win, you win.”
The first store is due to open in Reading, then Stratford and Oxford.