Who will be named Supermarket/Multiple Meat Retailer of the Year 2021?

Who will be named Supermarket/Multiple Meat Retailer of the Year 2021?

On Thursday 9th September, the much-anticipated results of the Meat Management Industry Awards will be announced at a black-tie ceremony hosted by football legend Kevin Keegan OBE.

Winners of the 2019 Supermarket/Multiple Meat Retailer of the Year Award, Aldi UK, with host Ben Hanlin (far right).

Following a very successful online broadcast last year, the Meat Management Industry Awards makes a welcome return to an in-person event at the Hilton Birmingham Metropole Hotel on 9th September.

Supermarket/Multiple Meat Retailer of the Year is one of the most sought-after awards of the evening. Recognising excellence in retail, the award is given each year to a seller that goes above and beyond to ensure their meat products are of the highest quality available to the customer.

Previous winners of the accolade include Aldi and Marks & Spencer.

2020 Winner: M&S

M&S has “a proud history of working with the farming community to provide the highest quality meat that its customers expect while minimising its impacts.” The retailer has won the award twice in recent years, with a win in 2018 and then again in 2020.

M&S has been awarded the title multiple times over recent years, with a win in 2018 and 2020.

Last year, the awards judging team were won over by the company’s commitment to animal health and welfare, and its goal to ensure that all its meat is produced to the highest standard of food safety and quality by farms that are operating sustainably.

At the time of the award, head of product development at M&S, James Newton Brown said: “Our teams at M&S work relentlessly to ensure the quality of our meat surpasses other retailers and are continuously delivering innovation across our ranges. We are really proud of the wins we’ve received this year in the Meat Management Awards.”

2019 Winner: Aldi UK

Aldi was awarded the title in 2019, after impressing judges with its passion for “backing British”.

Aldi opened its first supermarket in the UK in 1990, with the promise “to provide customers with outstanding quality products at unbeatable prices.” Our judges were impressed by the company’s passion about “backing British”, with three quarters of its sales generated from UK suppliers. In fact, as of 2019, 100% of its fresh everyday meat and poultry in the UK was from British, Red Tractor approved farms.

Julie Ashfield, managing director of buying at Aldi, said at the time: “At Aldi we pride ourselves on providing our customers with high quality products at unbeatable prices.

“Awards such as this are a real testament to the quality that Aldi has to offer, and we are delighted to add another respected title to our trophy cabinet.”

With special thanks to our awards partners:

Event date is subject to ongoing Government rulings on public assembly and therefore the organisers reserve the right to make appropriate changes if required affecting the date or venue at their absolute discretion.

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