AHDB video seeks to reassure export markets over abattoir safety
The Agriculture and Horticulture Development Board (AHDB) has produced a video to highlight the safety measure being implemented in abattoirs across the country, in an effort to reassure consumers over the standards of UK meat.
The video, which has also been produced in Chinese, will be used to show Chinese officials and importers that UK abattoirs are taking precautionary measures to facilitate ongoing trade. The English version will also be used in other export markets such as the EU and the US.
AHDB international market development director, Dr Phil Hadley, said: “The UK has market access for sheep, beef and pig products in over 50 countries and we felt compelled to reassure our export markets of the steps being taken to minimise and risk during these challenging times.
“It is important that we communicate the ongoing safety measures operating in UK abattoirs with industry and consumers both at home and overseas.”
“Health and quality have always been at the centre of UK meat production, and the coronavirus pandemic has resulted in additional measures being put in place to manage the associated risk.
“It is important that we communicate the ongoing safety measures operating in UK abattoirs with industry and consumers both at home and overseas.”
The videos show how the UK meat industry has adopted the British Government’s ‘test and track’ strategy, as well as addressing the issue of social distancing at abattoirs with a series of measures such as screens or barriers, one-way systems and, where practical, staggered entrance and exit times.
Photograph: Dr Phil Hadley, AHDB’s international market development director.
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