All AHDB articles – Page 2
-
NewsAHDB appoints new pork sector director
Mark Haighton has been appointed as the Agriculture and Horticulture Development Board’s sector director for pork.
-
NewsIrish beef prices rise above GB for the first time in three years
Data analysis has found that Irish prime beef prices are now higher than those in Great Britain, driven by a “tightness in supply”.
-
NewsEnglish red meat sector contributed £5.5bn to UK economy in 2023
The English red meat sector has delivered around £5.5 billion in Gross Value Added (GVA) to the UK economy in 2023, new data analysis has found.
-
NewsRed meat exports reach value of £966 million
The Agriculture and Horticulture Development Board has revealed that there was a near 10% increase in the value of red meat exports in the first half of 2025, which it said was driven by stronger prices.
-
NewsLevy bodies collaborate for Love Lamb Week
UK levy bodies are set to launch the 2025 Love Lamb Week campaign, which will be held from 1st-7th September.
-
NewsAHDB's EnviroBeef aims to lower the carbon footprint of beef
A tool launched by AHDB will aim to measure the potential of an animal to reduce the carbon footprint of suckler beef through improved herd efficiencies.
-
NewsAHDB campaign aims to safeguard French market for British sheep meat
The AHDB campaign is targeted to help reinforce the position of British sheep meat in its biggest export market.
-
NewsLevy bodies investigate impact of beef prices on retail sales
Research from AHDB and QMS has explored the potential impact of further beef price increases on consumer shopping behaviours both in-store and when dining out.
-
NewsAHDB identifies consumer priorities when buying from butchers
Research from AHDB will aim to help butchers increase red meat demand and re-engage with consumers at butchery counters.
-
NewsJanet Swadling appointed interim chief executive of AHDB
AHDB has announced Janet Swadling OBE will take over as its interim chief executive ahead of current CEO Graham Wilkinson’s departure.
-
NewsUK sheep meat production up as beef production falls
Data from Defra showed that UK sheep meat production for June 2025 rose by 700 tonnes (3%) compared to May 2024.
-
NewsConference set to explore consumer perspectives of meat and dairy
Processors, producers, retailers and industry stakeholders will be invited to access meat and dairy industry insight at an upcoming conference hosted by AHDB.
-
NewsAHDB pork campaign achieves 50.7m impressions across social media
AHDB has stated that its marketing campaign, ‘This is British Pork. But not as you know it’, landed with “impact”, as pork was highlighted across TV channels and in stores.
-
NewsAHDB hosts inward trade mission for the British red meat sector
Buyers from across the world have come to the UK to take part in a four-day pasture-to-plate experience organised by AHDB to promote British red meat exports.
-
NewsAHDB reports US audits will secure market access
The Agriculture and Horticulture Development Board has reiterated the importance of safeguarding market access for the red meat sector.
-
NewsSausage roll sales up as consumers demand convenience
According to data analysis by the Agriculture and Horticulture Development Board, sausage rolls have been “flying out the doors” of cafes and bakeries.
-
NewsAHDB spotlights British pork in China
The Agriculture and Horticulture Development Board underlined the importance of British pig meat at SIAL in China.
-
NewsGraham Wilkinson steps down as AHDB CEO
CEO of the Agriculture and Horticulture Development Board, Graham Wilkinson, will leave his role at the end of 2025.
-
NewsDefra reveals new AHDB chair
Emily Norton has been appointed by Ministers from Defra as chair of the Agriculture and Horticulture Development Board.
-
NewsAHDB responds to Defra Land Use Framework consultation
In its response to Defra’s Land Use Framework consultation, AHDB has raised five key points for consideration.
