All AHDB articles – Page 2
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NewsAHDB campaign aims to safeguard French market for British sheep meat
The AHDB campaign is targeted to help reinforce the position of British sheep meat in its biggest export market.
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NewsLevy bodies investigate impact of beef prices on retail sales
Research from AHDB and QMS has explored the potential impact of further beef price increases on consumer shopping behaviours both in-store and when dining out.
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NewsAHDB identifies consumer priorities when buying from butchers
Research from AHDB will aim to help butchers increase red meat demand and re-engage with consumers at butchery counters.
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NewsJanet Swadling appointed interim chief executive of AHDB
AHDB has announced Janet Swadling OBE will take over as its interim chief executive ahead of current CEO Graham Wilkinson’s departure.
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NewsUK sheep meat production up as beef production falls
Data from Defra showed that UK sheep meat production for June 2025 rose by 700 tonnes (3%) compared to May 2024.
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NewsConference set to explore consumer perspectives of meat and dairy
Processors, producers, retailers and industry stakeholders will be invited to access meat and dairy industry insight at an upcoming conference hosted by AHDB.
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NewsAHDB pork campaign achieves 50.7m impressions across social media
AHDB has stated that its marketing campaign, ‘This is British Pork. But not as you know it’, landed with “impact”, as pork was highlighted across TV channels and in stores.
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NewsAHDB hosts inward trade mission for the British red meat sector
Buyers from across the world have come to the UK to take part in a four-day pasture-to-plate experience organised by AHDB to promote British red meat exports.
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NewsAHDB reports US audits will secure market access
The Agriculture and Horticulture Development Board has reiterated the importance of safeguarding market access for the red meat sector.
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NewsSausage roll sales up as consumers demand convenience
According to data analysis by the Agriculture and Horticulture Development Board, sausage rolls have been “flying out the doors” of cafes and bakeries.
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NewsAHDB spotlights British pork in China
The Agriculture and Horticulture Development Board underlined the importance of British pig meat at SIAL in China.
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NewsGraham Wilkinson steps down as AHDB CEO
CEO of the Agriculture and Horticulture Development Board, Graham Wilkinson, will leave his role at the end of 2025.
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NewsDefra reveals new AHDB chair
Emily Norton has been appointed by Ministers from Defra as chair of the Agriculture and Horticulture Development Board.
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NewsAHDB responds to Defra Land Use Framework consultation
In its response to Defra’s Land Use Framework consultation, AHDB has raised five key points for consideration.
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NewsRed meat spotlighted in Canada
The AHDB international trade development team showcased British beef, lamb and pork at SIAL Canada in Toronto.
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NewsAIMS finds meat price inflation continues “unabated”
The AIMS Meat Inflation Tracker Report for April 2025 has shown that fresh meat inflation increased 11.53% year on year, and 3.48% for the month.
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NewsAIMS calls for regulatory reform
In his keynote address to the AIMS 25th anniversary conference, executive director Jason Aldiss appealed for changes to the meat inspection regulatory regime.
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NewsNFU outlines plans to deliver farm assurance recommendations
Following recommendations in the Farm Assurance Review, the NFU has detailed the key areas where it will take action.
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NewsUK Farm Assurance Review monitoring and reporting update
Dr David Llewellyn, UK Farm Assurance Review lead commissioner, has published an update giving further information on its monitoring and reporting stage.
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NewsHCC and AHDB seek commercial farms to join industry genetics project
RamCompare, jointly funded by HCC and AHDB, is looking for farms to take part in a national sheep progeny testing initiative.
