All AHDB articles – Page 2
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NewsUK beef and pig meat exports to Canada increase in value
According to the Agriculture and Horticulture Development Board, consumer trends could help drive growth of British red meat exports to Canada.
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NewsProtein a “dietary priority” for GLP-1 users
Data analysis has found that a “rapid rise” of GLP-1 weight loss drugs has created both “challenges and opportunities” for red meat consumption.
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NewsRed meat and dairy campaign returns after ASA investigation
Following an investigation by the Advertising Standards Authority, the Agriculture and Horticulture Board’s ‘Let’s Eat Balanced’ campaign will return in the autumn of 2026.
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NewsAHDB appoints beef and lamb sector director
Prys Morgan has been appointed beef and lamb sector director at the Agriculture and Horticulture Development Board, and will join the organisation at the end of June.
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NewsUK pig meat exports up 24% on the year
Data has found that pork imports were down in February, but pork exports saw a 24% rise on the year.
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NewsBeef mince price rises almost 28.7% over the year
Research from the Agriculture and Horticulture Development Board has found that beef mince remains the most popular and trusted type of mince purchased in retail.
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NewsPig sector publishes roadmap to provide industry data
The Agriculture and Horticulture Development Board has published the Pork Environmental Roadmap, which will set out a shared evidence-based framework with the aim to guide environmental progress across the industry.
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NewsCattle prices experience “strong seasonal demand”
According to the Agriculture and Horticulture Development Board, cattle and sheep prices remain at “record levels” despite falling over the Easter period.
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NewsAHDB pilot shows “clear demand” for reduced administration for farmers
The Agriculture and Horticulture Development Board has announced that its Farm Data Exchange pilot has demonstrated a viable system that aims to reduce complexity across the food supply chain.
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NewsMeat sector to promote British beef during week-long campaign
The Agriculture and Horticulture Development Board has highlighted the role of farm shops and local butchers in bringing British beef to consumers ahead of Great British Beef Week.
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NewsAHDB report pinpoints key red meat export markets for 2026
Priority markets for British red meat have been identified by the Agriculture and Horticulture Development Board to build on the value of exports last year.
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NewsAIMS welcomes AHDB report on pig stunning
The Agriculture and Horticulture Development Board has commissioned a report on CO2 pig slaughter, as the Association of Independent Meat Suppliers welcomed a proposed large-scale trial of the system.
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NewsShoppers prioritise appearance of meat over cost, AHDB finds
According to a study from the Agriculture and Horticulture Development Board, there is a “clear gap” between what shoppers say they do and how they actually behave in-store when purchasing meat.
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NewsTariff-free UK beef now on US shelves
The first tariff-free shipment of British beef has arrived in the US, as Government unveils the UK’s first agri-food trade mission to Washington DC.
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NewsAHDB confirm red meat and dairy exports top £4bn in 2025
The Agriculture and Horticulture Development Board has revealed that exports of red meat and dairy from the UK reached over £4 billion last year.
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NewsDefra commissions new Data Sharing Infrastructure
A project commissioned by the Department for Environment, Food and Rural Affairs will centre on digital innovation with the aim of supporting a more transparent, resilient and sustainable UK food system.
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NewsAHDB brings back seasonal adverts amid record pork purchase intent
The Agriculture and Horticulture Development Board has announced that its ‘British pork. But not as you know it’ campaign will return after the trade body found pork purchase intent reached “record highs” in 2025.
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NewsExport analysis predicts increased lamb consumption in MENA region
Updated agri-food exports analysis by the Agriculture and Horticulture Development Board has highlighted opportunities for UK exporters in the Middle East and North Africa region.
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NewsTurkey sales fall back over Christmas trading period – report
According to a Christmas red meat report, grocery sales reached a record £13.8 billion over Christmas, despite shoppers cutting back on turkey purchases.
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NewsRed meat export opportunities highlighted by AHDB
The Agriculture and Horticulture Development Board has highlighted future opportunities for exports of quality British dairy and red meat to North America.
