All AHDB articles
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NewsAHDB pork campaign achieves 50.7m impressions across social media
AHDB has stated that its marketing campaign, ‘This is British Pork. But not as you know it’, landed with “impact”, as pork was highlighted across TV channels and in stores.
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NewsAHDB hosts inward trade mission for the British red meat sector
Buyers from across the world have come to the UK to take part in a four-day pasture-to-plate experience organised by AHDB to promote British red meat exports.
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NewsAHDB reports US audits will secure market access
The Agriculture and Horticulture Development Board has reiterated the importance of safeguarding market access for the red meat sector.
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NewsSausage roll sales up as consumers demand convenience
According to data analysis by the Agriculture and Horticulture Development Board, sausage rolls have been “flying out the doors” of cafes and bakeries.
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NewsAHDB spotlights British pork in China
The Agriculture and Horticulture Development Board underlined the importance of British pig meat at SIAL in China.
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NewsGraham Wilkinson steps down as AHDB CEO
CEO of the Agriculture and Horticulture Development Board, Graham Wilkinson, will leave his role at the end of 2025.
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NewsDefra reveals new AHDB chair
Emily Norton has been appointed by Ministers from Defra as chair of the Agriculture and Horticulture Development Board.
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NewsAHDB responds to Defra Land Use Framework consultation
In its response to Defra’s Land Use Framework consultation, AHDB has raised five key points for consideration.
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NewsRed meat spotlighted in Canada
The AHDB international trade development team showcased British beef, lamb and pork at SIAL Canada in Toronto.
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NewsAIMS finds meat price inflation continues “unabated”
The AIMS Meat Inflation Tracker Report for April 2025 has shown that fresh meat inflation increased 11.53% year on year, and 3.48% for the month.
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NewsAIMS calls for regulatory reform
In his keynote address to the AIMS 25th anniversary conference, executive director Jason Aldiss appealed for changes to the meat inspection regulatory regime.
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NewsNFU outlines plans to deliver farm assurance recommendations
Following recommendations in the Farm Assurance Review, the NFU has detailed the key areas where it will take action.
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NewsUK Farm Assurance Review monitoring and reporting update
Dr David Llewellyn, UK Farm Assurance Review lead commissioner, has published an update giving further information on its monitoring and reporting stage.
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NewsHCC and AHDB seek commercial farms to join industry genetics project
RamCompare, jointly funded by HCC and AHDB, is looking for farms to take part in a national sheep progeny testing initiative.
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NewsNFU and AHDB respond to US trade tariffs
NFU and AHDB have responsed to President Trump’s announcement of a 10% tariff on all UK exports to the US.
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NewsGreat British Beef Week takes “farmer-led” approach for 2025
Great British Beef Week kicks off on 23rd April, celebrating the taste of British beef and the dedication of the farmers who produce it.
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NewsJonathan Eckley appointed AHDB international trade development director
The Agriculture and Horticulture Development Board has appointed Jonathan Eckley as its new director of international trade development.
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NewsRed Meat Levy set to increase from April
HCC and QMS levy rates are set to increase by 3.3% as of 1st April to align with CPIH.
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NewsDr David Llewellyn appointed to monitor Farm Assurance Review progress
Following the publication of the report of the UK Farm Assurance Review, Dr David Llewellyn CBE has been appointed an independent monitoring commissioner.
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NewsAHDB identifies demand for pig meat in Latin America
AHDB has revealed that growing demand for pig meat in Latin America will present British exporters with “major business opportunities”.
