All AHDB articles
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NewsSausages show “resilient growth”, finds Pilgrim’s Europe
Red meat supplier Pilgrim’s Europe has found that fresh sausage sales have shown “resilient growth”, as sausage purchases increase.
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NewsPositive sentiment towards beef farming reaches record high of 68%, AHDB finds
In a recent trust study, the Agriculture and Horticulture Development Board found that consumer confidence has been rising through the agricultural supply chain and across sectors.
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NewsChicken the protein of choice when dining out, finds AHDB
Research from the Agriculture and Horticulture Development Board has explored dining out trends, finding that consumers prioritise meat-centred meals.
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NewsGraham Wilkinson appointed Sofina Foods Europe agriculture director
Previous CEO of the Agriculture and Horticulture Development Board Graham Wilkinson has been appointed group agriculture director at Sofina Foods Europe.
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NewsBritish red meat in the spotlight at Anuga
Red meat has taken centre stage at the world’s biggest food and drink showcase after UK exports hit a combined value of £2 billion in the first half of 2025.
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NewsAHDB relaunches campaign to raise pig transport standards
The Agriculture and Horticulture Development Board has relaunched its Muck Free Truck campaign as it aims to strengthen biosecurity across the UK pig industry.
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NewsExporters expand reach of British pork in Asia
The Agriculture and Horticulture Development Board has led a mission to provide more market insight into Vietnam and help export business identify where the opportunities for trade are.
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NewsRetail demand for beef continues to suffer as prices rise
Research from Worldpanel by Numerator has revealed the impact of “soaring” beef price inflation on retail demand.
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NewsAHDB showcases British lamb to EU buyers
Delegates from France, Germany, Portugal and the Netherlands have taken part in an Agriculture and Horticulture Development Board mission to spotlight British lamb.
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NewsUK exporters showcase British beef in the US
British beef exporters exhibited at the Americas Food and Beverage Show following the agreement of the Economic Prosperity Deal with the US earlier this year.
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NewsAHDB appoints new pork sector director
Mark Haighton has been appointed as the Agriculture and Horticulture Development Board’s sector director for pork.
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NewsIrish beef prices rise above GB for the first time in three years
Data analysis has found that Irish prime beef prices are now higher than those in Great Britain, driven by a “tightness in supply”.
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NewsEnglish red meat sector contributed £5.5bn to UK economy in 2023
The English red meat sector has delivered around £5.5 billion in Gross Value Added (GVA) to the UK economy in 2023, new data analysis has found.
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NewsRed meat exports reach value of £966 million
The Agriculture and Horticulture Development Board has revealed that there was a near 10% increase in the value of red meat exports in the first half of 2025, which it said was driven by stronger prices.
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NewsLevy bodies collaborate for Love Lamb Week
UK levy bodies are set to launch the 2025 Love Lamb Week campaign, which will be held from 1st-7th September.
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NewsAHDB's EnviroBeef aims to lower the carbon footprint of beef
A tool launched by AHDB will aim to measure the potential of an animal to reduce the carbon footprint of suckler beef through improved herd efficiencies.
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NewsAHDB campaign aims to safeguard French market for British sheep meat
The AHDB campaign is targeted to help reinforce the position of British sheep meat in its biggest export market.
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NewsLevy bodies investigate impact of beef prices on retail sales
Research from AHDB and QMS has explored the potential impact of further beef price increases on consumer shopping behaviours both in-store and when dining out.
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NewsAHDB identifies consumer priorities when buying from butchers
Research from AHDB will aim to help butchers increase red meat demand and re-engage with consumers at butchery counters.
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NewsJanet Swadling appointed interim chief executive of AHDB
AHDB has announced Janet Swadling OBE will take over as its interim chief executive ahead of current CEO Graham Wilkinson’s departure.
