Asda crowned ‘Poultry Retailer of the Year’

Asda crowned ‘Poultry Retailer of the Year’

For the third consecutive year Asda has won the British Poultry Council’s British Poultry Retailer of the Year.  The announcement was made at the British Poultry Awards 2019 in front of over 250 industry stakeholders including retail buyers, manufacturers, producers and farmers.

The event which took place at the Sheraton Grand Park Lane hotel saw awards handed to winners of 15 industry categories ranging from Best Duck Seasonal Product to Foodservice Operator of the Year.

Asda was named Poultry Retailer of the Year at the recent British Poultry Council Awards.

The British Poultry Council took the opportunity to reinforce its commitment to the government’s National Food Strategy with its ‘Food on Every Table’ campaign which has feeding the nation at its core.  The campaign highlights this country’s responsibility to ensure everyone, including the most vulnerable has access to safe, nutritious and affordable British food.

In addition to winning Retailer of the Year, Asda took home the prize for Best Turkey Product – All Year Round –  with Its Butcher’s Selection Turkey and Caramelised Onion Sausages; Best Chicken Product – All Year Round – went to Morrisons for its Fajita Mini Fillets, while Best New Poultry Launch went to Waitrose for its Buttermilk King Kebab; and for the second year The Cornish Duck Co Ltd won Best Duck Product – All Year Round – for its Cherry Smoked Terras Duck Breast.

Richard Griffiths, chief executive, British Poultry Council said: “Our awards provide an important platform to recognise the continued contribution made by both small and large players in making the industry the success it is.

“It’s a great opportunity to applaud the innovators and we’re pleased to say that this year we attracted a huge number of high spec products from across the industry. A huge thanks to all those who entered and congratulations to all winners.

Winners in full:

  • Special Partnership Award (sponsored by JF McKenna) – Fareshare
  • British Turkey Student Chef of the Year (sponsored by Aviagen Turkeys) – Siven Jr Pillay, New City College, London
  • Supply Chain Innovation (sponsored by Asda) – HatchTech
  • Supply Chain Standout Performance (Sponsored by the British Poultry Council) – JF McKenna
  • Best Poultry Recipe Writer (sponsored by Keyo) – Emma Franklin, Good Housekeeping
  • Best Chicken Product – All Year Round (sponsored by Easichick) – Morrisons Fajita Mini Fillets
  • Best Chicken Product – Seasonal (sponsored by Arden Wood Shavings) – Waitrose Chaat Masala Chicken Chops
  • Best New Poultry Launch (sponsored by ABN) – Waitrose Buttermilk King Kebab
    (Highly Commended – Morrisons Mango and Lime Turkey Steaks)
  • Best Duck Product – All year Round (sponsored by British Poultry Council) – The Cornish Duck Co Ltd Cherry Smoked Terras Duck Breast
  • Best Duck Product – Seasonal (sponsored by British Poultry Council) – M&S British Duck Roulade with pork and plum stuffing
  • Best Turkey Product – All Year Round (Hybrid Turkeys) – Asda Butcher’s Selection Turkey & Caramelised Onion Sausages
  • Best Turkey Product – Seasonal (sponsored by Lubing UK & Ireland) – Copas Whole Free-Range Turkey
  • Best Poultry Foodservice Product (sponsored by Diamond V) – Leon Gluten Free Nuggets
  • Poultry Foodservice Operator of the Year (sponsored by Clarke Group) – Mitchells and Butlers
  • Retailer of the Year (sponsored by Elanco) – Asda

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