New research from market intelligence agency, Mintel, has revealed that as many as 45% of Brits would buy a burger in celebration of National Burger Day (25th August).
This figure rises to 58% when looking specifically at 16 to 34 year olds.
The UK burger bar market is estimated to be worth £3,286 million in 2016, up 22% from £2,701 million in 2011. The research revealed that 60% of Brits had visited a burger outlet in the three months leading up to July.
Kiti Soininen, head of UK food and drink research at Mintel, said: “Enthusiasm for burgers remains strong with British consumers. Food-themes events, like National Burger Day, can capitalise on the growing popularity of the food trend by giving consumers an excuse to go out and enjoy a treat.
“And it’s not only in London where we see the burger trend kicking off, as the appeal for burgers is strong across the UK.”
According to the research as many as half of consumers in Yorkshire and Humberside (50%), London and the north west (49%) and the west midlands (48%) said they would buy a burger to mark National Burger Day.
43% of consumers in Scotland and the east midlands said they would eat a burger to mark the occasion, whilst in the north east and south west 38% said they would celebrate by buying a burger.
Looking at the gourmet burger market, Soininen commented: “Consumers see freshly made burgers as the biggest marker of a gourmet burger venue, something that sets them apart as this is not traditionally offered by fast food venues.
“Customisation is also a top expectation for gourmet offerings, in line with a more general demand for knowing what goes into one’s food and the trend for personalisation.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
