The Agriculture and Horticulture Development Board (AHDB) has revealed that its levy rate increase proposals have received approval from Ministers in Defra and the Devolved Administrations.
The new rates will be implemented from April 2024 across the beef and lamb, cereals and oilseeds, dairy and pork sectors. AHDB said it will allow the trade body to "maintain its focus" on delivering the objectives set out in the Sector Plans, published in November 2022.
With no increase to the levy in the beef and lamb and cereals and oilseeds sectors for more than 10 years and no change in over 20 years for dairy and pork, AHDB said that the spending power of levy funds over the past decade has been reduced by up to 40%.
Nicholas Saphir, AHDB chair, said: "We are pleased Ministers have approved the proposals, which will ensure the levy continues to support the work AHDB has committed to prioritising for farmers and processors across all the sectors we serve.
"The new rates will allow us to enhance our key activity whether, for example, that involves growing export opportunities or exploring further marketing campaigns in the beef and lamb, dairy and pork sectors as well as increasing our research offering to cereals and oilseeds producers.
"Levy payers can be assured that our commitment to helping them navigate through an unprecedented period of change for the industry is secure and we will continue to listen to their feedback to ensure we are delivering real value for money."
The Government has also agreed that Saphir will serve a further 12 months as AHDB chair, remaining in the role until 31st March 2025.
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