French love ‘L’Ageneau Gallois!’

French love ‘L’Ageneau Gallois!’

A leading retailer in France has helped boost sales of Welsh Lamb in the country.

As a result of their promotional efforts, store managers were presented with awards during a lunch in Paris.

The promotion at the Monoprix chain of stores in Paris and northern France resulted in a 10 per cent increase in Welsh Lamb sales through the shops during August of this year.

Laura Dodds, market development manager with Hybu Cig Cymru – Meat Promotion Wales presented the awards and said: “Paris is a beautiful city, and it’s easy to see why it is called the ‘City of Love’.

“Having seen the wonderful results of this promotional campaign, it’s obvious to me that not only Paris but the entire country seems to have fallen in love with Welsh Lamb.

“I believe it is because the French love good food. French chefs are among the best in the world and have a well-earned reputation for gastronomic excellence.

“And the reason they have to be the best is because the French people expect the best. And Welsh Lamb is one of the best ingredients they can use to create their famous recipes.

“I have visited several Monoprix shops during my numerous visits to France and I have been delighted by the way that Welsh Lamb is presented in the stores to customers,” said Miss Dodds.

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