Great British Beef Week 2021
Great British Beef Week (GBBW) runs from 23rd – 30th April 2021, created by Ladies in Beef this year.
This year the campaign is focusing on recognising and highlighting British beef farmers and the work they do to support sustainable production practices on their farms. It’s due to the strides that these farmers make in this area that British beef continues to be amongst the most sustainable in the world. It aims to be carbon neutral by 2040.
Jilly Greed, who co-founded Ladies in Beef with NFU president Minette Batters, explains why sustainability is so important: “Great British Beef Week enables us to shine a light on all aspects of the beef production process. Our farmers are passionate about the beef they produce and are committed to delivering high-quality red meat for consumers to continue to enjoy.
“Managing land in a sustainable way is a fundamental responsibility of the modern-day farmer. This includes farming regeneratively, improving grasslands and paddock grazing, planting trees, maintaining wildflowers for the bee population, or harvesting and giving cattle rainwater to drink. British beef production boasts a carbon footprint of just less than half the global average, and reflects the hugely important and positive work our farmers are putting in day-by-day. It’s vital that we keep bringing attention to the ways our producers are respecting the land, whilst also producing the foods we enjoy eating.”