A new digital engagement campaign from AHDB Beef and Lamb will showcase Quality Standard Mark (QSM) lamb to foodservice operators across the country.
The campaign aims to build a digital community of foodservice operators, providing them with inspiration for their lamb menu offerings, via recipes and information on various cuts. The content will be shared with chefs and caterers through a comprehensive social media campaign, which will see the launch of two new digital channels – Discover Lamb on Instagram and Twitter.
“Social media is big news for the foodservice sector at the moment,” Hugh Judd, foodservice project manager at AHDB Beef and Lamb, said. “This is why we’ve developed our own channels. We hope to be able to reach and engage with [chefs and caterers] on a more regular basis and provide them with access to our vast resources, which includes food knowledge, butchery expertise, and promotional tools.”
The social media pages will be accompanied by the launch of a new hashtag #TryTheLamb, to unite the platforms, engage consumers who are eating lamb out of home and make it easy for those looking for lamb menu inspiration.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
