Ladies in Pigs (LIPs) has agreed a sponsorship deal with AHDB Pork, which will give the organisation a £100,000 boost to promote British pork at events across the country throughout the year.
LIPs was founded by the wives of pig farmers to champion British pork and has a long history of supporting the British pig industry.
The sponsorship announcement was made at the Pig and Poultry Fair, held at Stoneleigh Park, Warwickshire.
Meryl Ward, AHDB chairman, commented: “AHDB Pork has long been a supporter of Ladies in Pigs and the work it does in encouraging the promotion, sale and consumption of British pork. Our sponsorship of LIPs will provide the group financial independence and give them the autonomy to promote British pork where they feel they can best make a difference.”
Chairman of LIPs, Sue Woodall, added: “UK farmers are losing up to £10 on every pig they sell so continuing the work we do, promoting British pork and stimulating demand for consumers to go out and buy this amazing and versatile meat, we can help our British farmers sell more pork to the British market.
“The sponsorship grant from AHDB Pork could not have come at a better time for LIPs and for British pig farmers, who are really struggling, with many being forced to scale back or leave the industry all together. With this money we can commit to promoting British pork and championing our industry.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
