AHDB Beef and Lamb has turned down a £50,000 proposal to fund Ladies in Beef work in the coming financial year and will instead support the group through existing in-house resources, including communications, resource production and marketing.
The proposition included £25,000 for core publicity costs and £25,000 for consumer campaign Save Our Sucklers (SOS), however the AHDB Beef and Lamb board has decided it was better value for money to use in-house resources where applicable.
Adam Quinney, chair of the AHDB Beef and Lamb board, said: “It was felt by the board that we could offer better value for money by supporting in-kind with expertise through our communications know-how rather than specifically allocating levy spend to the campaign.
“As with any other investment, the beef and lamb board must demonstrate return on this investment, while also being transparent about exactly where beef and lamb levy is being spent.”
Quinney continued: “We have a huge amount of talent in our organisation, offering a wide skillset across communications, technical and marketing. We believe it is through this we can add most value to Ladies in Beef. This might include activities like communications support, help in producing resources and ensuring the group’s activity aligns with our current campaigns.”
AHDB Beef and Lamb will meet Ladies in Beef in the coming weeks to discuss where support can most effectively be used and a board member has been appointed to act as a dedicated point of contact for Ladies in Beef going forward.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
