All change at AHDB - EBLEX and BPEX names to go

AHDB Chairman Peter Kendall said: “This is an important step forward for AHDB as we move towards our aim of looking, feeling and behaving as one organisation."

The Agriculture and Horticulture Development Board’s (AHDB) operating divisions will be rebranded later this year to create a simplified family of levy-payer facing brands under the AHDB name.

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